Core Insights - The outdoor sports industry in Shandong is experiencing significant growth, driven by increasing consumer demand and a higher quality of life expectation [2][3] - The first Outdoor Sports Industry Conference in Shandong aims to explore development models and promote high-quality growth in the outdoor sports sector [1][3] Group 1: Event Highlights - The 2025 Shandong Outdoor Sports Carnival featured various activities, including off-road motorcycle experiences and fishing, attracting significant public interest [1] - Nearly 300 participants took part in the "Good Luck Shandong" hiking competition, enhancing the local tourism and fitness culture [1] Group 2: Industry Development - As of April 2025, Shandong has over 10,000 registered outdoor sports-related enterprises and more than 3,600 outdoor sports associations and clubs, with over 30 million participants in outdoor activities [2] - The establishment of the first outdoor sports station in Shandong aims to provide comprehensive services and promote local outdoor sports development through a fusion of events and consumer engagement [3] Group 3: Strategic Initiatives - Shandong's sports authorities plan to create high-quality outdoor sports destinations, leveraging local natural resources and cultural heritage for sustainable development [3] - The "Sports+" strategy will deepen the integration of sports with tourism, health, and education sectors, enhancing the multifaceted value of sports [3]
山东:户外运动玩出“大产业”
Ren Min Ri Bao Hai Wai Ban·2025-06-06 00:50