澳大利亚接待史上最大规模奖励旅游团队与安利战略合作再升级

Group 1 - The core viewpoint of the articles highlights the strategic partnership between the Australia Tourism Board and Amway, aimed at promoting Amway's incentive travel programs to Australia, marking a significant advancement in their collaboration [1][2] - The recent event in April 2023 saw Australia hosting nearly 16,000 Amway (China) marketing partners, making it the largest incentive travel event in Australia's history and setting a record for Amway (China) outbound incentive travel groups [1][2] - The event included 17 travel itineraries, utilized nearly 1,900 buses, and generated over 32,000 hotel room nights across eight hotels in Melbourne, significantly boosting the local tourism economy [1] Group 2 - Robin Mack, the Executive General Manager of the Business Events Division at the Australia Tourism Board, emphasized that hosting such a large-scale incentive travel event is crucial for restoring market confidence and revitalizing the incentive travel sector in Australia [2][3] - The tailored five-day itinerary for Amway partners included city explorations and a grand themed dinner at the Melbourne Exhibition and Convention Centre, showcasing Australia's exceptional event execution capabilities [2][3] - The partnership has a long history, with Australia being a key destination for Amway's global incentive activities since 1985, and the recent memorandum signifies an upgrade in their collaborative relationship [3] Group 3 - Asha Gupta, Amway's Chief Strategy and Corporate Development Officer, stated that each incentive trip is meticulously planned to recognize outstanding marketing partners, providing a platform for networking and growth in leadership and entrepreneurship [4] - The Australia Tourism Board actively promotes Australia as a leisure and business travel destination through various marketing strategies, including advertising, public relations, and market research [4]