甘肃平凉：全力打好提振消费“组合拳”

Core Viewpoint - The city of Pingliang is actively implementing measures to boost consumer spending and economic growth, particularly through various promotional activities and policies aimed at enhancing market vitality and consumer confidence [2][4]. Group 1: Economic Growth and Consumer Spending - Consumer spending is highlighted as a crucial driver of economic growth, with Pingliang's government emphasizing the need to stimulate market vitality and release consumption potential [2]. - In the first four months of the year, the retail sales of consumer goods in Pingliang reached 2.414 billion yuan, marking a year-on-year increase of 14.5% [3]. - The government has initiated various promotional activities, including issuing consumption vouchers and hosting events, which have significantly contributed to increased consumer spending [5]. Group 2: Policy Implementation and Market Dynamics - The implementation of the "old for new" policy has led to substantial growth in retail sales, with consumers benefiting from government subsidies and additional discounts from businesses [4]. - Pingliang has secured 115 million yuan in national bonds to support the "old for new" policy, which has been actively promoted in rural areas and communities [4]. - The city has organized numerous promotional events, including 392 during the Spring Festival, which collectively drove consumer spending by approximately 432 million yuan [5]. Group 3: Tourism and Cultural Events - In the first four months, Pingliang welcomed 17.98 million tourists, generating a total tourism revenue of 9.2 billion yuan, reflecting growth rates of 23.6% and 25.6% respectively [10]. - Events such as the "2025 Kongtong Half Marathon" and various cultural festivals have been instrumental in attracting visitors and enhancing the local economy [8][9]. - The integration of cultural and tourism activities with local cuisine and heritage has created new consumption scenarios, enriching the overall consumer experience [9]. Group 4: E-commerce and Agricultural Products - Online sales of agricultural products in Pingliang reached 254 million yuan in the first four months, showing a year-on-year increase of 20% [12]. - The city has leveraged social media and e-commerce platforms to promote local agricultural products, enhancing visibility and sales [11]. - Collaborative efforts between traditional businesses and online influencers have successfully driven consumer interest and engagement in local products [11]. Group 5: Service Industry Development - The service industry is recognized as a stabilizing force for economic development, with initiatives aimed at enhancing service quality and expanding consumer options [16]. - Pingliang is focusing on building a robust service sector by implementing a three-year plan to double the number of service enterprises and improve local commercial infrastructure [17]. - The establishment of "15-minute convenience living circles" aims to enhance accessibility to essential services, thereby improving the overall consumer experience [17].