Shein在澳洲换运营公司，被质疑“避税操作”？

Core Insights - Shein has established a new operational entity named Wonderflow Support in Singapore to manage its Australian market operations, raising concerns about potential tax avoidance strategies [1][3] - The company is one of the largest fast fashion retailers globally, leveraging third-party suppliers in China to quickly adapt to fashion trends [3] - Shein's Australian website and app have been taken over by Wonderflow since April 30, with the entity being the sole operator responsible for third-party sellers and transactions in the new market [3] - The company is seeking to go public, considering a listing in Hong Kong after previous plans for London and New York were abandoned due to regulatory issues [3] - Shein claims to comply with all local laws, including GST payments, despite concerns about some overseas companies not paying GST [5][6] Tax and Regulatory Concerns - Shein and Temu's rapid expansion in Australia has raised discussions about tax compliance and pricing strategies, with calls for government investigations into these issues [6] - The Australian Taxation Office requires overseas platforms like Shein to register and collect GST, but there are concerns about compliance, especially regarding the new Singapore entity [5][6] - The Australian Fashion Council has highlighted the challenges posed to local businesses by these overseas platforms, which do not employ local staff and may not adhere to local labor standards [6] Competitive Landscape - Temu, another Chinese e-commerce giant, is actively recruiting Australian sellers to enhance its platform, offering significant exposure and low-cost sales channels [7][8] - Over 50% of new sellers on Temu achieved their first sale within 20 days of joining, indicating a strong market entry opportunity for local businesses [8] - The competition from Shein and Temu has significantly impacted local retailers like Myer and Wesfarmers, leading to the closure of Wesfarmers' long-standing online platform, Catch, due to ongoing losses [5]