一汽-大众探岳家族第100万辆整车下线

Core Insights - The milestone of the 1 millionth vehicle for the FAW-Volkswagen Tayron family was celebrated on June 5, marking a significant achievement since the first model was launched in 2018 [1][6] - The Tayron family has consistently demonstrated strong market competitiveness, achieving rapid sales growth and becoming a leading player in the SUV segment [5][8] Sales Performance - The Tayron family reached over 100,000 units sold within less than a year of its launch, showcasing its strong market appeal [5] - In September 2019, the Tayron surpassed the Tiguan L with a sales figure of 21,334 units, becoming the top-selling joint venture SUV [5][6] - By 2020, the Tayron achieved annual sales of 179,400 units, securing the title of annual sales champion in the mid-size SUV category [6] Product Development - The introduction of multiple optional packages for the Tayron family aims to enhance consumer experience with better value and high-end configurations [2] - The latest model, the Tayron L, was launched in March 2025, featuring comprehensive upgrades in space, intelligent configurations, and design [6][8] Quality and Brand Trust - The Tayron family emphasizes quality, building a strong trust foundation among customers through reliable performance and comfort [7] - The commitment to German engineering standards ensures that every vehicle meets high durability and performance expectations [7] Future Strategy - Moving forward, the Tayron family will focus on technological innovation and product iteration to align with evolving market demands [8] - FAW-Volkswagen aims to lead the joint venture brands towards high-end, youthful, and diversified offerings in the context of electrification and intelligent transformation [8]