Hu Xiu·2025-06-06 08:10Core Viewpoint - Xiaomi's entry into the electric vehicle market has garnered support from various Chinese automotive brands and battery manufacturers, showcasing a spirit of collaboration within the industry [1] Group 1: Brand Teasing Definition and Context - Brand teasing is a marketing strategy where two or more brands interact humorously on social media platforms, aiming to engage consumers and enhance brand visibility [2][3] - The rise of new media has transformed brand communication, leading to more interactive and engaging marketing strategies [2][3] Group 2: Evolution of Consumer Behavior - Consumer behavior has evolved through different stages, from focusing on basic needs in the 1.0 era to seeking experiences and self-actualization in the 4.0 era, influencing marketing strategies accordingly [4][5][7] Group 3: Types of Brand Teasing - Brand teasing can be categorized into three types: mutual blackening, mutual flattery, and mutual flirting, each serving different marketing purposes [8][10] - Mutual blackening involves brands playfully criticizing each other to create engagement, while mutual flattery focuses on positive interactions to attract shared consumers [10][11][16] Group 4: Effects of Brand Teasing - Brand teasing effectively increases brand awareness and builds a positive brand image by engaging consumers in a humorous and relatable manner [22][23][24] - The unique and entertaining nature of brand teasing encourages consumer participation, enhancing brand loyalty and expanding reach through social media interactions [25][26] Group 5: Strategic Implementation - Companies should strategically choose the timing and content of brand teasing to align with their brand identity and target audience, ensuring effective engagement [26][27][28] - Continuous investment in brand teasing strategies is essential for long-term brand development and maintaining relevance in a competitive market [29]