Core Insights - The company, Longshen Rongfa, is focusing on enhancing the market competitiveness of its flagship product, Xuanfei Zhiso Heji, which is a state-level new drug and included in national medical insurance [1][6] Group 1: Product Development and Research - The company is investing in research and innovation to enhance the value of Xuanfei Zhiso Heji, including secondary product development and establishing core technological barriers [2] - Research projects include process studies, evidence building for major product cultivation, real-world safety evaluations, and clinical efficacy trials, resulting in seven research outcomes and a comprehensive clinical evaluation report [2] - The product's protection period has been successfully extended to July 20, 2030, increasing its market competitiveness [1] Group 2: Market Expansion and Production Capacity - The company employs a strategy of synchronizing clinical and OTC (over-the-counter) markets, enhancing coverage in top-tier hospitals while expanding into untapped markets and retail pharmacies [3] - A significant upgrade to the production line was completed in May 2024, increasing annual production capacity to 50 million boxes (300 million units) and passing GMP compliance checks [3] Group 3: Brand Development and Cultural Promotion - The company is exploring brand extension with the development of a herbal beverage, "7° Feidele," to reach a broader consumer base [4] - Active participation in medical exhibitions and health industry forums aims to promote traditional Chinese medicine and enhance public awareness of the product's efficacy [4]
陇神戎发多维发力 持续提升主打产品宣肺止嗽合剂核心竞争力