君迪报告：2025年中国新能源汽车产品魅力指数突破800分

Core Insights - The 2025 China New Energy Vehicle (NEV) Appeal Index (NEV-APEAL) by J.D. Power shows an overall score of 806 points, marking the first time it has surpassed 800 since the study began in 2021, with all factor scores increasing by over 12 points [1][2] - Key factors such as range economy and charging experience saw significant improvements, with scores rising by 22 points and 18 points respectively, indicating a shift in user focus towards practicality and travel confidence [1][2] - Domestic new force brands in China's NEV market have achieved breakthroughs in both sales and product appeal scores, while international brands face pressure on market share and have been surpassed in product appeal index scores, indicating a risk of marginalization [1] Industry Trends - The overall score increase is attributed to advancements in battery technology, particularly for mainstream models priced under 300,000 RMB, which have seen varying degrees of battery capacity improvements to meet user demands for extended range [2] - The upcoming implementation of new national standards for battery safety is expected to shift the focus of battery research from maximizing range to ensuring safety [2] - The rapid rise of domestic new force and innovative brands is notable, while international brands must find ways to innovate and regain consumer favor in the competitive Chinese market [2]