
Core Viewpoint - Gree Electric's "Dong Mingzhu Health Home" has opened over 600 stores nationwide, emphasizing health and consumer responsibility through innovative products and direct engagement with customers [2][12]. Group 1: Store Openings and Sales Performance - As of May, the number of "Dong Mingzhu Health Home" stores has exceeded 600, with sales performance surpassing expectations [12]. - The first day of the Beijing store's opening saw online and offline sales exceed 85.6 million yuan [12]. - The initiative aims to change consumer perceptions of Gree as solely an air conditioning brand, with positive feedback on sales of other products like audio systems and washing machines [12]. Group 2: Product Innovation and Health Focus - The "wind does not blow people" technology in Gree's air conditioners aims to reduce health issues associated with prolonged air conditioning use [3][6]. - Gree's fresh flower refrigerator utilizes anti-oxidation technology to preserve fruits and vegetables for up to 25 days, enhancing nutritional storage [6]. - The company emphasizes the importance of health in product design, stating that consumers should prioritize health over price when purchasing appliances [8]. Group 3: Corporate Philosophy and Quality Control - Gree Electric insists on self-manufacturing to maintain quality control, rejecting the practice of outsourcing production [9]. - The company aims to ensure that every production process meets high standards, which is reflected in their long warranty policies, such as a "10-year free repair" for air conditioners [9]. - The commitment to honesty and transparency in marketing is highlighted, with a focus on building trust in the internet age [10].