618新品爆发背后：直播电商与首发经济的双向赋能 ｜新消费观察

Group 1 - The core viewpoint of the articles highlights the significant rise in sales of new products during the 618 shopping festival, particularly through live streaming platforms, indicating a shift in consumer purchasing behavior towards these channels [1][3] - The Shanghai Lego Resort's one-day ticket and hotel packages sold nearly 3,000 tickets in less than half an hour during their live stream debut, showcasing the explosive potential of the theme park economy [1][3] - In the beauty sector, over 20 newly launched products achieved sales in the tens of thousands on their first day of pre-sale, with specific products like Perfect Diary's moisturizing cream and FANBEAUTY's whitening mask selling over 100,000 and 80,000 units respectively, reflecting strong consumer demand for domestic brands [3] Group 2 - The success of new products is attributed to their ability to meet consumer needs for functionality and experience while also providing added value, indicating a trend towards more tailored offerings [3] - The analysis suggests that as consumer demand for "high quality and cost-effectiveness" increases, leading live streaming platforms are becoming crucial channels for domestic brands to reach consumers [3] - The future outlook indicates that with ongoing advancements in research, design, and scenario innovation, live e-commerce is expected to further enhance its role as a "new product booster," helping domestic brands transition from "Made in China" to "Created in China" [3]