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爱诗科技CEO王长虎:视频是最贴近用户的内容形态,好的模型带来了好的产品
Hua Er Jie Jian Wen·2025-06-06 13:20

Core Viewpoint - The 7th Beijing Zhiyuan Conference will be held on June 6-7, 2025, featuring a forum on large model industries with notable experts and CEOs, including a presentation by Wang Changhu, CEO of Aishi Technology, discussing the development of PixVerse and key decisions impacting its growth [1][3]. Group 1: Company Development - Aishi Technology's PixVerse has achieved significant global recognition, ranking among the top three image generation products alongside Keling and Hailuo, with over 16 million monthly active users as of early 2025 [4][10]. - The company was founded in April 2023, motivated by the emergence of a new era in AI, particularly after the launch of ChatGPT in late 2022 [5][6]. - The decision to focus on video generation, despite initial skepticism from investors, was based on the belief that it could match the commercialization potential of large language models [7][9]. Group 2: Key Strategic Decisions - The first critical decision was to pursue video generation, which was not favored by most investors at the time, as they believed it would not materialize within five years [6][7]. - The second decision revolved around whether to follow the trend set by Sora's emergence, which transformed video generation into a competitive field, leading to increased interest and investment in the sector [11][12]. - The third strategic decision involved targeting consumer (ToC) markets first before expanding to business (ToB) applications, aiming to empower ordinary users to create content easily [17][18]. Group 3: Product Success and Features - The launch of PixVerse's V3 version marked a significant turning point, with rapid user growth and engagement, attributed to its user-friendly features that lowered the creation barrier for ordinary users [13][18]. - The product's success was further enhanced by its ability to generate videos quickly, with V4 achieving near real-time generation capabilities and introducing sound to the videos [20][21]. - By May 2025, PixVerse had over 60 million users and ranked highly in app store charts, indicating strong market penetration and user engagement [22][23].