Core Viewpoint - The company is expected to experience growth momentum in 2025 due to an accelerated pace of new product launches and a strong IP matrix, establishing a competitive moat in the market [1][2] Group 1: Product Launch and Market Strategy - Since March, the company has significantly increased its new product launch cadence, with several new products from major IPs like Kamen Rider, Naruto, Ultraman, Transformers, and Super Sentai being introduced [1] - The company has launched five products in the budget-friendly "Starry Version" series, which are expected to perform well due to their cost-effectiveness, contributing positively to the 2025 performance [1] - New products targeting adult fans and female demographics, such as Pokémon and Minions, have also been introduced, indicating a potential for expanding customer segments [1] Group 2: Overseas Expansion and Growth Potential - The company's overseas sales revenue increased by 518% year-on-year to 64 million yuan, with significant contributions from regions outside China, including Asia, North America, and others [2] - The company has showcased its products at various international toy fairs in Singapore, Germany, the USA, and Mexico, leveraging its competitive pricing and product features to connect with global fans [2] - Popular IPs like Ultraman and Transformers have received global licensing, indicating a strong potential for accelerated overseas business development in 2025 [2] Group 3: Financial Forecast and Valuation - The company maintains its profit forecast, expecting adjusted net profits of 1.181 billion, 1.814 billion, and 2.582 billion yuan for 2025-2027 [2] - Given the company's innovative "Brukoo System" and strong competitive barriers, the target price has been raised to 188 HKD, reflecting a 36x target PE for 2025 [2]
布鲁可(0325.HK)2025年中期策略会速递：稳步推新 迈向破圈 成长势能强劲