Workflow
2025 will be a ‘pivotal year' for Meta's augmented and virtual reality, says CTO

Core Insights - Meta's Reality Labs could either achieve significant success or be remembered as a "legendary misadventure" by 2025, with the market being the ultimate judge of its potential [1] - The year 2023 is seen as pivotal for Meta, especially with the successful launch of Ray Ban AI glasses, which have sold over 2 million pairs since their debut in October 2023 [2][4] - Competition is intensifying as other tech giants like Google and Apple are also entering the smart glasses market, with Google partnering with Gentle Monster and Warby Parker, and Apple planning to release its own smart glasses in 2026 [3] Market Dynamics - The market's adoption of Meta's AR and VR products is crucial for driving industry standardization, despite the competition from other incumbents [4] - Meta's CTO emphasizes that the hardware market often lags behind, indicating the importance of early indicators and internal confidence in product execution [7] Execution Focus - The company aims to concentrate on executing its plans rather than being overly concerned with competitors, as many companies fail due to poor execution rather than competition [8] - By the end of 2023, the company will assess whether it has successfully executed its plans, with a longer-term evaluation expected in five years [9]