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品牌价值达28.6亿元,一条生态鱼链激活一域经济
Zhong Guo Huan Jing Bao·2025-06-07 00:04

Core Insights - The article highlights the rapid growth of the ecological fish industry in Wan'an County, Jiangxi Province, achieving a doubling of fishery output value within three years and a brand value reaching 2.86 billion yuan [1][7] Group 1: Ecological Advantages - Wan'an County leverages its water quality, with the establishment of an ecological matrix consisting of two lakes and three reservoirs, ensuring high-quality fish production through a "human release, natural breeding" model [2][3] - The county has implemented a 24-hour water quality monitoring system to maintain Class II water standards, ensuring that fish carry a "green water and blue sky ID" [2] Group 2: Industry Development - The establishment of the Ecological Fish Industry Research Institute in collaboration with Nanchang University and Jiangxi Green Industry Group aims to enhance fish seed quality and promote sustainable practices [3] - Wan'an County has developed a comprehensive certification system for fish quality, ensuring traceability and safety through a "one fish, one code" approach [3] Group 3: Value Chain Expansion - The county has activated the full value of fish through deep processing, creating over ten series of products, including prepared dishes and snacks, maximizing the economic potential of the fish [4] - Wan'an County has established a marketing strategy that includes flagship stores and sales warehouses in major cities, achieving annual sales of over 12 million yuan from fresh ecological fish [4][5] Group 4: Cultural Integration - The county promotes cultural tourism through events like the "Wan'an Lake Cup" fishing competition and culinary contests, generating a comprehensive income of 180 million yuan [5] - The branding efforts have led to the creation of a three-in-one certification system, enhancing the market competitiveness of "Wan'an Lake" fish and increasing brand premium rates to 35% [6] Group 5: Brand Building - The "Wan'an Lake" brand has been recognized nationally, with significant media coverage enhancing its cultural value and market presence, leading to a surge in consumer interest and sales [6][7] - The county's initiatives have resulted in a brand value of 2.86 billion yuan, benefiting 23,000 farming households and contributing to rural revitalization [7]