预见2025：《2025年中国运动服行业全景图谱》（附市场现状和发展趋势等）

Industry Overview - The sportswear industry in China is defined as clothing specifically designed for sports competitions, including categories such as athletics, ball sports, water sports, and more [1] - The industry has seen a shift towards sports leisure clothing, which is now commonly worn in daily life [1] Industry Chain Analysis - The upstream of the sportswear industry includes textile raw material suppliers, while the midstream consists of production manufacturers, and the downstream focuses on sales through e-commerce and physical stores [2][3] - Major textile raw material companies include Jiangsu Lianfa Textile Co., Ltd. and Fujian Baihong Polyfiber Technology Co., Ltd. [5] Industry Development History - The Chinese sportswear industry has evolved from simple designs to incorporating high-tech materials and intelligent features, reflecting a shift from "Made in China" to "Created in China" [6] - Recent trends include a focus on environmental sustainability and the integration of traditional elements with modern design [6] Industry Policy Direction - Recent government policies aim to promote outdoor sports and enhance sports consumption, supporting the digital transformation of traditional textile manufacturing [10][12] Current Industry Status - The market size of China's sportswear industry has shown fluctuations, with a peak of 3199.3 billion yuan in 2019, followed by a decline in 2020 due to the pandemic, and a recovery expected to reach 4089.1 billion yuan by 2024 [13][14] - The product composition is changing, with children's sportswear market share increasing from 9.8% in 2019 to 12.2% in 2024 [14] Sales Channel Analysis - Online retail has significantly increased its share from 22.4% in 2019 to 36.6% in 2024, while traditional department stores have seen a decline [17] Competitive Landscape - The majority of sportswear manufacturing companies are concentrated in Liaoning, Guangdong, and Fujian provinces, with Fujian having the most listed companies [20] - Domestic brands like Anta and Li Ning are gradually increasing their market share, with Anta's share rising from 15.3% in 2019 to 23.0% in 2024 [21] Future Industry Trends - The sportswear market is expected to grow further due to the rising health consciousness and upgraded sports consumption, with digital technology enhancing production efficiency [25]