Tsingtao Brewery(SH:600600) Qi Lu Wan Bao Wang·2025-06-07 02:55Group 1 - The event is the largest and most comprehensive Qingdao Beer Festival in Shandong Province, taking place from June 20 to June 29 at the Heze International Convention Center [3][6] - The festival emphasizes nighttime consumption, aiming to enhance the consumer atmosphere and unleash consumption potential, creating a city-wide event that integrates culture, consumption, and entertainment [3][4] - The festival features six distinctive segments: Home Expo, Beer Festival, Food Festival, Trunk Market, Foreign Trade Product Exhibition, and Amusement Carnival, enhancing consumer immersion and experience [3][4] Group 2 - The event aims to create a fashionable and vibrant carnival, promoting local brands and enhancing the city's image, while driving economic growth through collaboration among various sectors such as commerce, culture, and dining [4][5] - The total investment for this year's beer festival is 4.8 million yuan, focusing on immersive scene construction, intelligent equipment upgrades, and service quality improvements [6] - The festival is expected to attract over 100,000 visitors, featuring advanced technologies like VR and AR to create an engaging beer culture experience [6]