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加速海外布局,比亚迪、奇瑞等企业进一步开拓南非市场
Guan Cha Zhe Wang·2025-06-07 05:31

Core Viewpoint - BYD and Chery are increasing their investments in the South African market amid rising global trade tensions and the ongoing expansion of Chinese automotive exports [1][3]. Group 1: Company Strategies - BYD plans to nearly double its dealer network in South Africa by next year, aiming to increase its market share [3]. - By the end of this year, BYD intends to have approximately 20 dealerships in South Africa, with a target of expanding to about 30 or 35 by next year [3]. - Chery has launched two hybrid models, the Euromanda C9 and Jaecoo J7, in South Africa, marking its entry into the plug-in hybrid vehicle market in Africa [5]. Group 2: Market Potential - The African electric vehicle market is projected to reach $21.4 billion by 2027, with an average annual growth rate of 10.2% from 2022 to 2027 [8]. - Despite limited infrastructure, supportive government policies in several African countries are attracting Chinese automotive manufacturers [7][8]. - In 2023, exports of Chinese new energy vehicles to Africa increased by 291% year-on-year [8]. Group 3: Regional Focus - South Africa is identified as a key market for Chinese automakers due to its status as the first African country to implement policies for electric vehicle manufacturing, sales, and usage [8]. - The country is considered one of the most developed in Africa, making it a primary target for expansion by Chinese car manufacturers [8]. - Other Chinese automakers, such as GAC, Great Wall, and Changan, are also increasing their focus on the African market [9].