西贝贾国龙：今年开始，我会把70%的股权分红给员工

Core Insights - The founder of Xibei, Jia Guolong, has decided to refocus the company on its core dining business after a challenging year in 2024, marking a significant shift from previous explorations into fast food and retail [2][11][30] - Xibei will implement a bold distribution reform, transferring a majority of the dividend rights of Jia's shares to employees, resulting in employees holding 70% of the dividend rights [2][30] Company Strategy - Xibei has faced a decline in customer traffic and revenue in 2024, prompting a reevaluation of its business model and a return to its roots in casual dining [2][11] - The company will cease its fast food operations and significantly reduce its retail business, reallocating resources to enhance the dining experience [2][10][12] - New initiatives include focusing on customer experience, launching a duck dish as a signature item, and introducing a transparent ingredient card for children's meals [2][32] Market Positioning - Jia Guolong emphasizes the importance of maintaining a unique market position and adapting to consumer segmentation, moving away from the idea of "serving all" [2][34] - The company aims to establish itself as a leading brand in the casual dining sector, with a focus on quality and customer satisfaction [2][34][35] Leadership and Management - Jia Guolong has returned as CEO, indicating a shift towards a more hands-on leadership style, which is expected to enhance decision-making efficiency [22][24] - The company will prioritize direct feedback from operations, allowing for quicker adjustments and improvements [22][23] Employee Engagement - The decision to distribute a significant portion of dividend rights to employees is aimed at fostering a sense of ownership and motivation within the workforce [30][33] - A new reward system has been implemented to incentivize high performance among staff, with daily bonuses for top-performing stores [27][28] Industry Outlook - The restaurant industry is viewed as resilient, with ongoing demand driven by population growth and evolving consumer preferences [34] - Companies are encouraged to adapt to customer needs and maintain a sustainable growth rhythm, avoiding overextension [34][35]