台商二代“变形记”：从传统产业到电商蓝海

Core Viewpoint - The article discusses the transformation of Taiwanese entrepreneurs, particularly focusing on Su Peiyi, who shifted from traditional manufacturing to the booming e-commerce sector in mainland China, highlighting the opportunities and challenges faced in this transition [1][3]. Group 1: Company Background - Su Peiyi's family established a paint manufacturing business in Shenzhen in 1997, later expanding to Taizhou, where she took over the operations after completing her education in the UK [3]. - The company initially thrived by exporting paint products to countries like the USA, Germany, and Japan, benefiting from a new management system and quality control measures [3]. Group 2: Industry Challenges - The paint industry has faced increasing challenges due to stricter environmental regulations and heightened market competition, leading to a decline in profit margins [3][4]. - The company's focus on customized paint for children's products resulted in lower sales volumes, prompting Su Peiyi to sell the production line and seek new opportunities [4]. Group 3: E-commerce Transition - Su Peiyi recognized the potential of the e-commerce market in mainland China, inspired by her experiences as a consumer and the convenience of online shopping [4]. - She launched two online stores featuring Taiwanese products, including "Yiyuan" (a traditional herbal remedy) and Taiwanese high mountain tea, which have gained popularity among consumers [4][5]. Group 4: Future Prospects - As her online business gains traction, Su Peiyi plans to expand her product offerings and increase sales, reflecting her confidence in the e-commerce sector as a viable avenue for Taiwanese goods [4][5]. - The article emphasizes the growing trend of young Taiwanese viewing mainland China as a land of opportunity, suggesting a positive outlook for future entrepreneurial endeavors [5].