Core Insights - The newly launched Duowei sanitary napkin, co-founded by celebrity Huang Zitao, has experienced high demand, ranking third in sales on Douyin within 20 days of its release, with total sales reaching 54.58 million yuan [1][2] - The factory responsible for Duowei has added a new production line to meet increasing demand, which is expected to enhance production capacity by 30% [1][5] - The collaboration between Huang Zitao, a well-known artist, and MCN agency Yaowang Technology is seen as a strategic move to boost brand visibility and market competitiveness [1][2] Sales Performance - Duowei sanitary napkin achieved a sales figure of 54.58 million yuan shortly after its launch, surpassing established brands like Sofy and Whisper [1] - The product's popularity is attributed to Huang Zitao's extensive fan base and the effective marketing strategies employed [1][2] Production Capacity Expansion - The factory has been operating at full capacity since the product launch, with plans to further increase production capabilities [3][4] - A new production line was introduced on June 6, which will allow for dedicated production of specific sizes, improving efficiency and product stability [4][6] - By the end of 2025, the overall production capacity is projected to expand by 2.5 to 3 times [2][11] Quality Control and Safety - All production lines, including the new one, will be equipped with cameras for real-time monitoring to ensure transparency and quality control [8] - The factory adheres to strict production standards and inspection processes to maintain product quality [8] Market Expansion Plans - Duowei is currently available only online, but plans are in place to enter offline retail channels, with discussions ongoing with major supermarkets [10] - The company aims to diversify its product offerings and enhance production based on consumer feedback [11]
黄子韬卫生巾上线20天 ，单平台销售额达5458万，品牌工厂负责人：年底产能将扩大3倍
Sou Hu Cai Jing·2025-06-07 12:59