记者观察丨 新加坡文旅之道：多元文化，何以为家？

Group 1: Tourism and Visitor Statistics - Singapore's tourism board launched a new marketing theme "Singapore, Just Fun" targeting various demographics to attract Chinese tourists [2] - In the previous year, Singapore welcomed 16.5 million visitors, a 21% increase, with Chinese tourists numbering 3.08 million, up approximately 126% [2] - The tourism board forecasts visitor numbers to reach between 17 million and 18.5 million this year, generating around 29 billion to 30.5 billion SGD in tourism revenue, potentially surpassing pre-pandemic levels [2] Group 2: Cultural Integration and Business Opportunities - The influx of Chinese tourists has led to increased interest from food and beverage companies, particularly in the liquor sector, with significant growth in the export of Chinese liquor to Singapore [2] - Cultural barriers remain a challenge for Chinese companies entering the Singapore market, emphasizing the need for cultural integration rather than simple cultural export [6][12] - Singapore's unique local Chinese culture, shaped by historical immigration, presents both opportunities and challenges for businesses aiming to connect with local consumers [7][10] Group 3: Multicultural Environment - Singapore's multicultural society, with a significant proportion of non-Chinese residents, necessitates businesses to adopt localized strategies to appeal to diverse ethnic groups [15][20] - The government promotes cultural understanding through initiatives like the Multicultural Harmony Museum, fostering an environment where different cultures can learn from each other [18] - Chinese enterprises are increasingly tailoring their offerings to fit the local market, as seen with food businesses adapting their service models to meet the fast-paced lifestyle of Singaporeans [24]