Core Viewpoint - The company is focusing on high-quality growth through channel optimization and inventory adjustments, with expectations for improved same-store sales and profitability recovery in the coming quarters [1][2]. Group 1: Domestic Market Performance - The company aims to stabilize and gradually improve same-store sales by refining product offerings and services to address competitive pressures [1]. - Inventory adjustments are being made to better match demand across different market tiers, enhancing product quality in lower-tier markets while promoting popular products in higher-tier markets [1]. - The company has closed underperforming stores and is focusing on flagship "big stores" to drive growth, with new store openings planned [1]. Group 2: Overseas Market Strategy - The company is enhancing its overseas operations by establishing a product development team in North America and improving same-store performance since April [2]. - Cost optimization strategies are being implemented, including concentrated store openings and flexible staffing to reduce operational costs in North America [2]. - The company is also strengthening guidance for overseas partners and exploring new store models in the agent market [2]. Group 3: Profitability and Financial Forecast - The company anticipates short-term fluctuations in profitability due to the ramp-up phase of high-growth businesses, but expects improvements as operational models are optimized [2]. - The company projects adjusted net profits of 2.99 billion, 3.73 billion, and 4.57 billion yuan for 2025-2027 [2]. - A target price of 47 HKD is maintained, with a PE ratio of 18x for 2025, reflecting short-term business uncertainties [2].
名创优品(9896.HK)2025年中期策略会速递：深化精细化运营 推动高质量发展