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在虎扑,你无法读懂直男消费
Hu Xiu·2025-06-08 02:23

Core Viewpoint - The acquisition of Hupu by Xunlei for 500 million RMB raises questions about the valuation of male consumer power and community value, suggesting that the price may be misleading [1] Group 1: Community Value and Comparison - Hupu, a community with a strong male demographic, peaked at nearly 100 million registered users and over 90 million monthly active users, contrasting sharply with Xiaohongshu, which has over 500 million registered users and a valuation approximately 400 times that of Hupu [2] - The disparity in user numbers and valuations between Xiaohongshu and Hupu does not indicate the decline of communities or differences in male and female consumer power, but rather stems from their distinct business models [2][3] - Hupu's business model relies heavily on advertising, with over 90% of its revenue coming from this source, while Xiaohongshu operates on a dual model of advertising and e-commerce [3] Group 2: Consumer Behavior Insights - Research indicates that while women dominate spending in categories like beauty and fashion, men spend more on electronics, automobiles, and high-priced durable goods [6][7] - In 2022, the average annual spending for 90s generation women was 45,000 RMB, compared to 41,000 RMB for men, showing a narrowing gap in consumer spending [7] - Male investors in the A-share market represent about 62% of individual investors, with an average holding value 1.3 times that of female investors, highlighting the significant financial consumption power of men [8] Group 3: Changing Gender Dynamics in Consumption - The lines between male and female consumer interests are blurring, with younger generations showing overlapping interests in categories like digital products, gaming, and beauty [9][10] - The rise of "post-genderism" suggests that individuals are increasingly making choices based on interests rather than gender, with both men and women participating in traditionally gendered activities [12][13] - The focus on community and shared interests is becoming a more significant driver of consumer behavior than traditional gender roles [13]