Core Viewpoint - The article highlights consumer dissatisfaction with misleading marketing practices by brands, specifically regarding the weight claims of instant noodle products from Bai Xiang and Jin Mai Lang, which do not meet the advertised 1.5 times weight compared to their classic versions [1][4][5] Group 1: Product Claims and Comparisons - Bai Xiang's "Duoban Tong" and Jin Mai Lang's "Yitong Ban" instant noodles are marketed as having 1.5 times the quantity, but actual weights fall short of this claim [1] - Jin Mai Lang's "Yitong Ban" is supposed to weigh 127.5 grams based on the 1.5 times claim, but it only weighs 110 grams [1] - Bai Xiang's "Duoban Tong" also fails to deliver on its promise, with a weight of 110 grams compared to the classic version's 85 grams [1] Group 2: Pricing Discrepancies - Bai Xiang's "Duoban Tong" is priced significantly higher than its classic version, with the former costing 6.66 yuan per unit compared to 2.83 yuan for the classic version, indicating a price increase of over 100% [3] Group 3: Legal and Ethical Considerations - The use of misleading trademarks like "Duoban Tong" and "Yitong Ban" raises ethical concerns, as they exploit consumer habits and can be seen as deceptive marketing [4][5] - The article references previous controversies involving similar misleading trademarks in the consumer goods sector, indicating a broader issue within the industry [4] - Legal frameworks in China, such as the Trademark Law and food safety standards, emphasize the need for honesty and clarity in marketing, which these brands appear to violate [5]
“多半桶”成文字游戏,市场给不诚信的白象上了一课丨消费快评
2 1 Shi Ji Jing Ji Bao Dao·2025-06-08 04:16