“实用装备+文化祝福”，“高考消费”拉动相关品类商品热销

Group 1 - The "Gaokao economy" is gaining momentum as millions of students prepare for the upcoming exams, with practical equipment designed for exam scenarios becoming a new consumer hotspot [1][2] - Guangbai Co. is leveraging consumer trends by launching a silent watch specifically designed for exam environments under its century-old watch brand, Li Zhan Ji, while also promoting cultural blessing consumption [1][2] - The silent watch series combines traditional craftsmanship with modern needs, receiving a positive response from young consumers, with over 100 pre-orders on the first day of online sales [2][3] Group 2 - Sales of high-end qipaos have surged significantly, with some stores reporting increases of up to 623% year-on-year, driven by parents and teachers purchasing them as encouragement for students [3] - Creative cultural products related to the Gaokao, such as sunflower decorations and "top scholar" hats, are also popular among consumers, reflecting a trend towards meaningful gifts for students [3]