特色产业集群调研行①｜清河羊绒闪耀国际舞台

Core Viewpoint - The article highlights the rapid development and internationalization of the Qinghe cashmere industry, emphasizing its participation in the Milan Fashion Week and the establishment of partnerships with international brands to enhance its global presence and competitiveness [2][5][16]. Group 1: Industry Development - Qinghe cashmere has successfully showcased its products at the Milan Fashion Week three times, establishing deep cooperation across the entire supply chain with top international cashmere brands [2][4]. - The cashmere industry in Qinghe has been recognized as a national-level characteristic industrial cluster, and Qinghe cashmere has been included in the first batch of China's consumer famous products [4][5]. - The export value of Qinghe cashmere products has increased by 1 billion yuan due to the Milan Fashion Week activities, with the average export price rising by over 30% compared to 2022 [8]. Group 2: Brand Influence - The recognition of "Qinghe Cashmere" in the Milan fashion scene has increased from less than 1% before 2023 to over 20% by 2025, significantly enhancing brand awareness [5][8]. - The design of Qinghe cashmere products has evolved to incorporate modern fashion elements while retaining traditional elegance, aligning with international market demands [5][7]. Group 3: Production Efficiency - The introduction of shared factory models has improved production efficiency by 46% and reduced costs by 15%, allowing for quicker turnaround times on orders [9][11]. - The shared factory model has led to the emergence of over 20 shared factories in the region, significantly increasing production capacities across various stages of cashmere processing [11][12]. Group 4: Financial Support - Financial institutions have provided 8.7 billion yuan in loans to support the cashmere industry, marking a 16.3% increase year-on-year, which is crucial for the industry's growth and modernization [13][14]. - New financial products tailored for the cashmere industry, such as the "Qinghe Industrial Cluster Loan," have been introduced to meet the specific needs of cashmere enterprises, particularly those lacking collateral [14][16]. Group 5: Future Outlook - The article emphasizes the importance of brand development as a key driver for upgrading the Qinghe cashmere industry, advocating for a shift from production-focused strategies to brand-oriented approaches [16]. - The ambition to transform "Qinghe Manufacturing" into "Qinghe Branding" is seen as essential for the future success of the local industry [16].