花样新“夜”态燃动“夜经济” 文化赋能撬动创新消费生态新“引擎”

Group 1 - Shanghai has launched the 2025 Night Life Festival, which will run from June to September, featuring 130 themed summer night activities to boost the night economy [2][3] - The festival's theme is "Night Comes to Shanghai, Let's Embrace Passion," focusing on seven dimensions: night shopping, night dining, night shows, night entertainment, night tours, night activities, and night reading [3] - Various activities such as themed parties, food markets, and trendy night runs are being organized in districts like Changning [3] Group 2 - Some business districts in Hongkou will extend their operating hours until 2 AM during the festival, collaborating with theaters, cinemas, and restaurants to offer discounts based on ticket stubs [5] - The Shanghai Municipal Commission of Commerce aims to drive consumer spending through popular night activities, enhancing surrounding consumption, food, music, and performances [7] - A new "Night Shanghai Bus Line" has been introduced to connect key nightlife areas, promoting joint marketing efforts to expand summer night consumption [8] Group 3 - The Yutian Qilihai Resort in Qinhuangdao has become popular for its family-friendly activities, including animal encounters and evening performances [9][12] - The resort features immersive theatrical performances and a nightly fireworks show, enhancing the overall visitor experience [14] - The resort offers a variety of dining options, showcasing over 100 different cuisines, including local specialties [17][19] Group 4 - The "Night Tour of Fu River" in Zigong has gained popularity, allowing visitors to enjoy illuminated landscapes and cultural performances along the river [26][39] - The project attracts approximately 45,000 visitors annually, generating over 5 million yuan in economic benefits related to boat tours [39] - The integration of modern technology with traditional cultural elements enhances the overall experience for tourists [30][32]