Core Viewpoint - The article discusses the disparity in brand recognition and industrial focus among Jiangsu, Guangdong, and Zhejiang provinces in China, highlighting that Jiangsu, despite its high GDP, has significantly fewer well-known consumer brands compared to Guangdong and Zhejiang [2][5][9]. Group 1: Brand Recognition - Jiangsu has only 39 brands listed in the "Global Brand China Online 500 Strong List," ranking fifth nationally, which is significantly lower than Guangdong and Zhejiang [5][9]. - In the top 50 brands by CBI index, Jiangsu has only one brand (Bosideng), while Guangdong has 10 and Zhejiang has 5 [7][9]. - The majority of recognized brands from Jiangsu are not in the fast-moving consumer goods (FMCG) or apparel sectors, which are dominated by brands from Guangdong and Zhejiang [9][19]. Group 2: Industrial Structure - Jiangsu's industrial output is heavily concentrated in heavy industry and upstream manufacturing, leading to fewer consumer-facing brands [19][23]. - The manufacturing workforce distribution shows that Jiangsu has a higher proportion of workers in heavy and B2B manufacturing compared to Guangdong and Zhejiang [12][16]. - Guangdong leads in electronic and electrical manufacturing, with a workforce in this sector exceeding that of Jiangsu and Zhejiang combined by over 1 million [12][22]. Group 3: Economic Contributions - In 2024, Jiangsu's construction industry contributed 44,771.5 billion yuan, accounting for 13.7% of the national total, indicating its strength in the construction sector [15]. - Jiangsu is the largest shipbuilding province in China, with a shipbuilding completion volume of 2,282 million deadweight tons, representing 47.4% of the national total [18]. - The steel production in Jiangsu is significantly higher than that of Guangdong and Zhejiang, with 16,757.2 million tons produced in 2024, which is 1.77 times the combined output of the other two provinces [16]. Group 4: Historical Context - The industrial focus of Jiangsu has historical roots, with a stronger heavy industry foundation established during the planned economy era, leading to a preference for upstream industries [23]. - The development paths of these provinces are influenced by their economic structures, with Guangdong focusing on electronics due to early foreign investment and Jiangsu's industrial base being more aligned with heavy industries [22][24]. - Zhejiang's lighter industrial focus is attributed to its reliance on private enterprises and a strong local service economy, which has fostered consumer brands [25].
“苏大强”的知名消费品牌,为何少于广东浙江?
Hu Xiu·2025-06-08 06:31