“到此一游”向深度游升级成为趋势，年轻消费者更偏好中长线路

Core Insights - The Chinese hotel accommodation industry is experiencing a significant transformation after decades of rapid growth, driven by new consumer demands and cross-industry integration [1][2] - The demand for accommodation combined with dining, entertainment, and travel services has surged, with notable growth rates of 87% for "accommodation + dining," 99% for "accommodation + entertainment," and 36% for "accommodation + flights" [1] - Young consumers, particularly those under 30, are increasingly seeking personalized and efficient accommodation options, with a 40% year-on-year increase in "hotel + flash purchase" combinations during the recent holiday period [1][2] Industry Trends - The integration of various services within the travel and accommodation sector is creating new growth opportunities, with a focus on ecological and sustainable development [1] - The demand for "deep tourism" is rising, moving beyond simple travel experiences to multi-faceted interactions, with 44% of travelers being under 30 years old [1] - Emerging markets and lesser-known destinations are gaining popularity, with 80% of the top 20 cities for inbound tourism being "niche" locations, indicating a shift in consumer preferences towards unique and quality accommodations [1] Technological Advancements - The introduction of AI tools like "Meituan Jibai" aims to enhance the efficiency and quality of hotel services, reflecting the industry's adaptation to technological innovations [2] - The growth of personalized travel packages, such as "hotel + Hanfu/ hairpin" offerings, has seen a remarkable increase of 127% year-on-year in Q1 2025, showcasing the evolving consumer landscape [2]