车企激辩中国汽车重庆论坛：剑指价格战，以创新破“内卷”

Core Viewpoint - The automotive industry is facing a severe price war, with over 200 models having their prices cut in 2024, and more than 100 models in May 2025 alone, leading to a maximum price drop exceeding 50,000 yuan. Industry leaders are calling for a halt to this "price war" and advocating for development driven by technological innovation [1][2]. Group 1: Price War and Its Implications - The price war is negatively impacting the health of the automotive industry, with profit margins dropping below 4%, which puts pressure on companies regarding R&D, upgrades, and service [2]. - Executives from various companies, including Changan Automobile and Seres Group, have expressed strong opposition to unethical competition, emphasizing that low-price competition undermines profitability and product quality [2][3]. Group 2: Call for Rational Competition - The Ministry of Industry and Information Technology has indicated plans to address "involution" in competition. Executives from companies like BYD and Geely have articulated their commitment to avoiding such practices and focusing on value, technology, and quality instead [3]. - The emphasis is on fostering civilized competition that prioritizes technical excellence over price wars, with a call for Chinese brands to enhance their global image through quality and service [3]. Group 3: Technological Innovation as a Key to Success - Technological innovation is viewed as essential for overcoming current challenges in the automotive sector, with companies like Geely opting not to build new factories but to utilize existing global capacities [4]. - The shift towards smart technology is seen as the future of the industry, with significant investments planned for developing software-driven architectures [4][5]. Group 4: Localization and Collaboration - International brands are also focusing on localized innovation, with companies like Mercedes-Benz and Audi integrating advanced technologies developed by local teams and partners [5]. - The need for collaboration between enterprises, academic institutions, and research organizations is emphasized to accelerate technological innovation in the automotive sector [5].