阿里CEO押注、主攻传感器的乐动机器人，港股IPO募资去“割草”

Core Viewpoint - The rapid capitalization of robotics companies is being driven by the growing interest in the sector, with Shenzhen Ledong Robotics Co., Ltd. filing for an IPO to enhance its market position and product offerings [1][2]. Group 1: Company Overview - Ledong Robotics focuses on visual perception products, particularly laser radar, which is expected to generate revenue of 341 million yuan in 2024, accounting for over 70% of its total revenue [2][11]. - The company is positioned as the largest intelligent robotics company globally based on visual perception technology, with over 6 million units equipped with its technology expected to be sold in 2024 [3]. - Despite its leading position, Ledong Robotics has a gross margin of only 15.2%, significantly lower than competitors like Orbbec and Aoptix, which have margins exceeding 60% [12][20]. Group 2: Product and Market Challenges - Ledong Robotics' visual perception products include a comprehensive range of sensors and algorithms, but the company faces challenges in maintaining pricing power due to its position as a 2B supplier [10][12]. - The company has acknowledged that it has had to lower prices to maintain market share in the home robotics sector, indicating a lack of bargaining power [14][15]. - The algorithm module segment, which has a higher gross margin of 31.3%, is experiencing a decline in revenue, attributed to price drops and increased competition from terminal robotics companies developing their own algorithms [16][18][19]. Group 3: New Business Ventures - In response to challenges in its B2B business, Ledong Robotics is entering the consumer market with its own line of intelligent lawn mowers, which it believes has significant growth potential in mature markets [22][23]. - The company launched its first intelligent lawn mower in 2024, achieving sales of over 10,000 units and generating 2.3 million yuan in revenue [24]. - The lawn mower segment boasts a gross margin of 33.6%, which could help stabilize the overall gross margin of the company [26]. Group 4: Competitive Landscape - The intelligent lawn mower market is becoming increasingly competitive, with established players like Ninebot and Roborock entering the space, posing additional challenges for Ledong Robotics [29][31][32]. - Despite the competitive pressures, Ledong Robotics is currently operating at a net loss of 56 million yuan in 2024, highlighting the financial challenges it faces [33]. - The upcoming IPO is expected to provide necessary funding to enhance its product offerings and improve market competitiveness [34].