世界女排联赛北京站销售额超千万元，“票根经济”激发消费活力

Group 1 - The 2025 Women's Volleyball League (Beijing Station) achieved a ticket sales revenue of 10.8 million yuan, with a maximum single-day attendance of over 16,000 people [1][3] - The event attracted numerous fans, marking Beijing's first hosting of a top international volleyball event since the 2008 Olympics [3] - The event committee launched 20 licensed products, emphasizing the need for creative and targeted design due to the shorter promotional cycle compared to multi-sport events [3][5] Group 2 - The event's mascot "V Bao," designed to be lively and cute, saw a significant increase in sales, with an online to offline sales ratio of 2:1 [5] - The event committee collaborated with over 100 merchants to offer exclusive benefits to attendees, promoting the "ticket root economy" [5] - The National Sports Stadium aims to leverage events to drive local economic development and plans to focus on brand building and intangible asset development [5]