Core Viewpoint - The implementation of the "Knowledge Code" system in Haining, Zhejiang, enhances the protection of intellectual property rights in the fashion industry, promoting original designs and reducing instances of infringement. Group 1: Knowledge Code Implementation - Haining has over 620 clothing companies registered as "Knowledge Code" users, distributing more than 26,000 codes to link products with their design patents [2] - The city has established a rapid rights protection center to assist companies in reporting and resolving infringement cases, with 484 cases successfully mediated since its inception [2][3] Group 2: Designer Demand and Originality - More than 70% of clothing companies in Haining now employ dedicated designers, reflecting a growing demand for original design [3][4] - The local government has incorporated anti-infringement clauses into rental contracts for merchants, penalizing repeat offenders [3] Group 3: Impact of Intellectual Property Protection - Companies report a significant decrease in infringement cases, leading to increased confidence in launching new designs and marketing efforts [5] - A notable shift in business practices is observed, with many companies transitioning from imitation to valuing original designs, resulting in successful collaborations and partnerships [6][7]
浙江海宁强化保护服饰企业知识产权 从“拼价格”走向“拼设计”（经济聚焦）
Ren Min Ri Bao·2025-06-08 21:58