CHJ(SZ:002345) Chang Jiang Shang Bao·2025-06-08 23:14Core Viewpoint - Chao Hong Ji is planning a secondary listing in Hong Kong while facing a share reduction from its second-largest shareholder, Dongguan Group, which plans to reduce its stake by up to 3% within the next six months. This comes after a significant stock price increase of 159% this year, with a current market capitalization of 12.83 billion yuan [1][6]. Group 1: Company Overview - Chao Hong Ji was founded by Liao Chuangbin, who is known as the "King of K Gold" for his successful differentiation strategy in the jewelry market, focusing on K gold jewelry that appeals to younger consumers [1][2]. - The company established a dual-brand strategy with the creation of the "CHJ Chao Hong Ji" brand and the youth-oriented "VENTI" brand, successfully avoiding direct competition with traditional brands like Chow Tai Fook [2][3]. Group 2: Financial Performance - In 2023, Chao Hong Ji reported a revenue of 5.9 billion yuan, with a net profit of 333 million yuan, reflecting a year-on-year increase of 67.41% [5][6]. - The company’s revenue is projected to increase to 6.518 billion yuan in 2024, with the proportion of gold jewelry sales rising from 38.39% to 45.25% [6]. Group 3: Strategic Moves - Liao Chuangbin has shifted focus back to the core jewelry business after previous diversification attempts led to significant goodwill impairments, totaling 2.09 billion yuan in 2018 and 1.52 billion yuan in 2019 [5][6]. - The company is transitioning from a self-operated model to a franchise model, increasing the number of franchise stores from 337 in 2018 to 1,268 by 2024 [6]. Group 4: Market Position and Future Plans - Chao Hong Ji aims to enhance its international brand image and connect with overseas capital markets through its planned IPO in Hong Kong [6]. - The company still holds 509 million yuan in goodwill on its balance sheet, raising questions about the sustainability of its performance [7].