3月份 朝鸿基的订货汇表现是非常不错的订货汇的拉货在高基数下有增长新品沽空系列三牛新上的两个IP在部分门店现在是处于卖断货的情况我们预计全年的净利润4.7个亿同比增速在30%以上全年同店的报表端的销售额有望提升15%到20%净开店150家左右 Q1同电动销到报表业绩的映射关系,从产品结构看,K金产品收入占比5%,ECO价占比30%-40%,克重占比50%-60%,Q1同电动销 增长35%以上其中客众增速在40%以上ECO价增速在30-35%相间预计小幅下滑品牌端出货的相间产品的毛率是在25%ECO价产品约13%客众毛率大概是大概数的毛率 那么从加盟的口径看第三方出货占客众的80%品牌方直接供货占20%一口价产品的话品牌方供货占80%相间的话主要是品牌方供货那么从中间动销映射到报表上的话 加盟口径对应的报表收入增速在29%报表毛利增速在26%直营口径对应的报表收入在35%的增长毛利在28%第三部分是朝鸿基的产品周期走到哪一步了 很多观点会认为朝鸿基是小老铺我不太倾向于把朝鸿基跟老铺黄金进行类比因为没有太大可比性我们认为朝鸿基最大的产品逻辑是公司产品价格定位精准以及公司具有一定的差异化的基因首先是它的产品价格带定 ...

广东潮宏基实业股份有限公司（以下简称"公司"）近日接到公司控股股东 汕头市潮鸿基投资有限公司（以下简称"潮鸿基投资"）函告，获悉潮鸿基投资 将其所持有的本公司部分股份办理了解除质押和股权质押手续，现将有关事项公 告如下： 证券代码：002345 证券简称：潮宏基 公告编号：2025-005 广东潮宏基实业股份有限公司 关于控股股东股份质押和解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 | 股东名称 | 持股数量 | 持股比 | 累计质押股 | 占其所 | | 已质押股份 | | 未质押股份 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 持股份 | 占公司总 | 情况 | | 情况 | | | | （股） | 例 | 份数量（股） | 比例 | 股本比例 | 已质押股份限 | 占已质押 | 未质押股份限 | 占未质押 | | | | | | | | 售和冻结数量 | 股份比例 | 售和冻结数量 | 股份比例 | | 汕头市潮 | | | | ...

| | | | 交流过程中严格按照有关制度规定，没有出现未公开重大 | | --- | --- | --- | --- | | | 信息泄露等情况。 | | | | 附件清单 | 无 | | | | 日期 | 年 月 2025 3 | 18 | 日 | 编号：20250318 投资者关系 活动类别 □√ 特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □ 一对一沟通 □其他 参与单位名 称及人员姓 名 中信证券、国君证券、中信建投证券、兴业证券、国联证券、 海通证券、开源证券、东方财富证券、浙商证券、东吴证券、 申万宏源证券 、长江证券、国海证券、信达证券、天风证券、 招商证券、信达证券、万和证券、华泰柏瑞、融通基金、 中金资管、招商基金、景林资产、上海睿郡、景林资产、 平安养老、百年资管、长安基金、东方阿尔法、信达澳亚、 青骊投资、华夏基金、兴银理财、国泰基金、民生加银、 创金合信、华安基金、彤源投资、东方港湾、才华资本、 珞珈方圆、瓴仁投资、Alpine、Point72、惠通基金、 安信基金、长信基金、太家资产、信达澳亚、富国基金、 银华基金、泾溪投资、云富投资 ...

Summary of the Conference Call on Chao Hong Ji Industry Overview - The conference focused on the gold and jewelry industry, highlighting a significant shift from B-end to C-end value chains, emphasizing user value creation as a key driver for growth [3][7][9]. Company Profile - Chao Hong Ji positions itself as a mid-to-high-end fashion consumer brand targeting urban women aged 25-35. The company has transitioned from a family-run business to a professionally managed entity, with a notable increase in franchise stores from 337 to over 1,000 since 2018, while self-operated stores decreased from 570 to around 250 [4][5]. Financial Performance - In the first three quarters of 2024, Chao Hong Ji reported an 8% revenue growth, with net profit remaining stable, outperforming the industry average, which saw a 20% revenue decline and a 15%-20% drop in net profit [4][5]. - The company's gross margin has stabilized, and return on equity (ROE) has improved due to enhanced product design and operational capabilities [4][5]. Key Strategies and Initiatives - Chao Hong Ji has embraced the "Guochao" trend, focusing on the inheritance of Eastern culture and enhancing the design and operation of gold products, leading to a significant increase in the gross margin contribution of gold products from less than 20% in 2019 to nearly 60% in 2024 [4][6]. - The company has implemented a digital transformation strategy, utilizing a cloud-based system since 2020 to improve supply chain management and consumer demand responsiveness [4][16]. Market Trends and Challenges - The industry is witnessing a transformation where brands like Chao Hong Ji, Lao Pu, and Man Ka Long are achieving growth through user engagement rather than solely relying on channel expansion [7][9]. - The shift to a C-end value chain requires brands to focus on user needs and experiences for sustainable development, moving away from the previous B-end distribution model that emphasized deep distribution and channel expansion [7][10]. Future Outlook - Chao Hong Ji's future growth prospects include continued brand building aligned with the Guochao trend, innovation in product design, and expansion of franchise stores while enhancing online presence [8][18]. - The company is expected to maintain a revenue growth rate of over 30% in 2025, with a potential increase in valuation to around 20 times earnings if product performance continues to validate [18][19]. Additional Insights - The company's store opening model is relatively light, with initial investments around 6 million, lower than competitors, allowing for quicker returns on investment [17]. - The digital system enables real-time monitoring of franchise sales, providing a competitive edge in understanding consumer trends [15][16]. Conclusion - Chao Hong Ji is well-positioned for future growth in the gold and jewelry industry, leveraging its digital transformation, flexible store model, and strong brand potential to drive revenue and profitability [19].

一、股票交易异常波动的情况 广东潮宏基实业股份有限公司（以下简称"公司"）股票（证券代码：002345， 证券简称：潮宏基）连续三个交易日内（2025年3月11日、2025年3月12日、2025 年3月13日）收盘价格涨幅偏离值累计超过20%。根据深圳证券交易所的相关规 定，属于股票交易异常波动的情况。 二、公司关注、核实情况说明 针对公司股票交易异常波动，公司进行了必要核实，现对有关核实情况说明 如下： 证券代码：002345 证券简称：潮宏基 公告编号：2025-004 广东潮宏基实业股份有限公司 关于股票交易异常波动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 4、公司、控股股东及实际控制人不存在关于本公司的应披露而未披露的重 大事项，或处于筹划阶段的重大事项； 5、公司控股股东、实际控制人在公司股票异常波动期间不存在买卖公司股 票的情形。 三、是否存在应披露而未披露信息的说明 本公司董事会确认，本公司目前没有任何根据《深圳证券交易所股票上市规 则》等有关规定应予以披露而未披露的事项或与该事项有关的筹划、商谈、意向、 协议等；董事会也未获悉本公 ...

Group 1: Investor Relations Activity - The event was categorized as a specific object investigation and analyst meeting [1] - A total of 28 participants from various securities and investment firms attended the meeting [1] Group 2: Meeting Details - The meeting took place on March 12, 2025, in the company's conference room [2] - The company was represented by the board secretary, Lin Yuhao [1] Group 3: Discussion Topics - Participants discussed the operating conditions for the first three quarters, changes in product structure, and new product planning [1] - Topics also included the jewelry product series, channel expansion plans, overseas store openings, and women's bag business [1] - Attendees were advised to refer to previously disclosed announcements and Q&A from the interactive platform for more information [1] Group 4: Compliance - The communication adhered strictly to relevant regulations, with no incidents of undisclosed significant information leakage [2]

Group 1 - The concept of cultivated diamonds has seen a short-term surge, with Chaohongji reaching its daily limit up [1] - Other companies such as Lili Diamond, Mankalon, Huifeng Diamond, Huanghe Xuanfeng, and Sifangda also experienced gains [1]

Group 1: Investor Relations Activity - The event was categorized as a specific object investigation and analyst meeting [1] - Participants included representatives from 16 different financial institutions [1] Group 2: Meeting Details - The meeting took place on March 7, 2025, in the company's conference room [2] - The company was represented by the board secretary, Lin Yuhao [1] Group 3: Discussion Topics - Topics discussed included the operating conditions for the first three quarters, jewelry product series, changes in product structure, new product planning, channel expansion, overseas store openings, and women's bag business [1] - The discussions adhered to regulations, ensuring no significant undisclosed information was leaked [1]

Group 1: Investor Relations Activity - The event was categorized as a specific object investigation and analyst meeting [1] - Participants included representatives from six investment firms: Caitong Fund, Guotai Fund, Huabao Fund, Weining Investment, Heji Investment, and Jinyu Investment [1] - The meeting took place on March 4, 2025, in the company's conference room [1] Group 2: Company Overview and Discussion Topics - The company was visited and observed by the participants [1] - Discussions covered the operating conditions for the first three quarters, jewelry product series, changes in product structure, new product planning, channel expansion, overseas store openings, and women's bag business [1] - Participants were advised to refer to previously disclosed announcements, Q&A on the interactive platform, and prior activity records for more information [1] Group 3: Compliance and Information Disclosure - The communication adhered strictly to relevant regulations, ensuring no significant undisclosed information was leaked during the discussions [1]

Summary of the Conference Call on the Jewelry Industry and Chao Hong Ji Company Overview - Chao Hong Ji is positioned as a mid-to-high-end fashion consumer brand operator, with key brands including Chao Hong Ji and Fan Di, as well as the handbag brand Fei An Ni acquired in 2012 [3][4][10] - The core customer demographic is fashion-conscious women aged 25 to 35 [3][4] Financial Performance - From 2018 to 2024, the number of franchise stores increased from 337 to nearly 1,200, while self-operated stores decreased from 570 to approximately 250 [3][4] - In the first three quarters of 2024, revenue grew by about 8% year-on-year, and net profit attributable to shareholders remained stable, outperforming the industry average [4] - Despite a slight decline in gross margin, the continuous optimization of expense ratios has led to stable profit margins, with expectations for further improvement in 2025 [4][10] - The company anticipates a revenue of approximately 420-430 million in 2025, corresponding to a valuation of around 15 times [11] Market Trends and Consumer Behavior - The jewelry industry is experiencing a shift from material value to aesthetic design and storytelling marketing, driven by a younger target audience and a shift in luxury consumption [8] - As of February 2025, gold prices rose by 6% year-on-year, with high-end markets performing better than mid-range markets during the Spring Festival [5][7] - Sales during the Spring Festival increased by about 10% year-on-year, but excluding the impact of rising gold prices, sales volume decreased by 10%-15% [5][7] Strategic Initiatives - Chao Hong Ji is focusing on expanding its franchise model, with a lighter store model that has a standard opening cost of approximately 5 million, lower than competitors [10] - The company plans to maintain around 150 stores, targeting a growth rate of about 10% [10] - The introduction of new products in the spring is expected to drive growth, especially in a year with increased wedding demand [7][8] Competitive Landscape - The jewelry industry is seeing a divergence in performance among brands, with leading brands like Zhou Da Sheng experiencing a decline of over 20% in same-store sales, while Chao Hong Ji benefited from high conversion rates and significant contributions from its popular products [5][9] - The company has successfully launched standout products, such as the "繁华系列" bracelet, which has significantly contributed to sales [9] Future Outlook - There is potential for increasing franchise fees, with the company having raised fees for fixed-price products from 3% to 6% in April 2023 [11] - The overall market conditions and company performance in the first quarter of 2025 are expected to provide a positive outlook for revenue and profit growth [11]