MCN难赢舆论战

Core Viewpoint - The public relations battle initiated by the former MCN against the influencer Sui Po ended in failure, resulting in a significant loss of public support for the MCN and a boost in popularity for Sui Po [1][2][3] Group 1: Background of the Incident - The conflict began on May 16 when the former MCN publicly accused Sui Po of violating a non-compete agreement by launching a similar content account [1] - The former MCN aimed to garner public support against Sui Po but instead faced backlash, leading to a one-sided public opinion favoring Sui Po [2] Group 2: Public Relations Missteps - The former MCN's initial statement was vague and emotionally charged, mixing rational demands with emotional grievances, which alienated the audience [7][8] - The MCN's strategy of portraying itself as a victim of online bullying backfired, as the public generally sympathizes with individual creators over corporate entities [5][6] Group 3: Comparison with Other Cases - The former MCN's approach contrasted sharply with a previous case involving another MCN, which successfully navigated a similar dispute by effectively communicating its narrative through well-produced content [9][10][12] - The former MCN's failure to present a compelling case and its reliance on emotional appeals rather than factual evidence contributed to its loss in the public eye [13][14] Group 4: Implications for the Industry - The outcome of this incident highlights a broader trend in the industry where public sentiment tends to favor individual influencers over MCNs, which are often viewed as exploitative [14][16] - The former MCN's defeat serves as a cautionary tale for similar organizations, suggesting that avoiding unwinnable public battles may be a wiser strategy [16][17]