Workflow
市场调查:新能源二手车保值率为啥这么低?
Zhong Guo Qi Che Bao Wang·2025-06-09 01:31

Core Viewpoint - The competition in the automotive market, particularly in the new energy vehicle (NEV) sector, has intensified, leading to significant price fluctuations and concerns regarding the depreciation of used NEVs [2][3]. Group 1: Price Fluctuations and Market Dynamics - In early 2025, predictions indicated that competition in the automotive market would become increasingly fierce, which has proven accurate as 15 automotive brands announced new purchase incentives starting in January [2]. - By May, a new wave of price fluctuations emerged, particularly affecting the used car market, with NEVs being notably impacted [2]. - A report indicated that the top five pure electric vehicles with the highest one-year resale values included models like Xiaomi SU7 (88.7%), AITO M9 (85.2%), and Tesla Model 3 (75.7%), challenging the perception that NEVs depreciate rapidly [2]. Group 2: Used NEV Market Observations - Despite reports of price drops, many used car dealers in Beijing and Nanjing noted that while prices for used NEVs are fluctuating, they have not reached a "collapse" state [3]. - Dealers reported that the price of a 2024 Tesla Model 3 had decreased to approximately 185,000 yuan from a new car price of 231,900 yuan, reflecting a depreciation rate of about 80% [3]. - A significant decline in transaction volumes for used NEVs was observed, with sales dropping from over 20 units per month to around 10, attributed to consumer hesitance and concerns over pricing and vehicle quality [3]. Group 3: Factors Affecting Resale Value - The low resale value of used NEVs is a major factor hindering their market penetration compared to traditional vehicles [5][6]. - Rapid technological advancements in NEVs lead to quicker obsolescence of older models, negatively impacting their resale value [8]. - The lack of standardized assessment criteria for used NEVs results in significant price discrepancies among dealers, complicating consumer purchasing decisions [7]. Group 4: Consumer Concerns and Market Perception - Consumers express concerns regarding the longevity of NEV batteries and the overall condition of used vehicles, which affects their willingness to purchase [3][6]. - The perception of NEVs as having lower resale values compared to traditional fuel vehicles leads many consumers to prefer the latter [6]. - The absence of robust after-sales service for used NEVs further exacerbates consumer apprehension, as many brands do not offer comparable support for used vehicles [7]. Group 5: Future Outlook and Recommendations - Experts suggest that for NEVs to achieve higher resale values, they must establish strong brand recognition, consistent product quality, and comprehensive after-sales service [12]. - The current high resale value of models like Xiaomi SU7 may not be sustainable in the long term due to increasing competition and market saturation [12]. - Companies are encouraged to focus on stabilizing new car prices to positively influence the resale market, as ongoing price wars could lead to further depreciation of used NEVs [14].