全球快消品市场格局演变白皮书-RUNINDA&LI

Industry Overview - Fast-Moving Consumer Goods (FMCG) are defined as products with high consumption frequency and short usage duration, including personal care, home care, food and beverages, and tobacco [1][2] - The FMCG industry is a significant part of the economy, with stable demand projected to grow in China, reaching 81,761 billion yuan by 2025 [1][21] Market Status - The global FMCG market is expected to grow from $12.8 trillion in 2023 to $17.5 trillion by 2030, with China's market size reaching 68,072 billion yuan in 2023 [2][21] - Growth drivers include increased consumer purchasing power and the rise of e-commerce, while traditional categories face saturation and demand fluctuations [2][22] - Regional differences are notable, with rapid growth in the Asia-Pacific region and a mature market in Europe and the U.S. focusing on quality and sustainability [2][24] Consumer Demand Trends - Consumer demand is characterized by three main trends: health consciousness (55% preference for low-sugar, low-salt products), personalization (15% sales from customized skincare by L'Oréal), and convenience (12% growth in ready-to-drink coffee) [2][24][29] Development Trends - Health and sustainability are driving product innovation, with companies investing in health product development and biodegradable packaging [2][31][34] - Digitalization and smart technologies are enhancing marketing precision and supply chain efficiency, with companies like Perfect Diary leveraging big data for improved customer retention [2][36][37] - The integration of online and offline channels is becoming prevalent, with O2O models and instant retail gaining traction [2][29] Competitive Landscape - Leading companies dominate the market through brand strength, channel access, and supply chain efficiency, while emerging brands are carving niches through targeted marketing [3][21] - Cross-industry collaborations are emerging as a trend, enhancing customer engagement and retention [3][21] Corporate Strategies and Future Outlook - Companies are focusing on product innovation, brand building, channel expansion, and supply chain optimization to capture growth opportunities [3][5] - Future industry transformation will be driven by technological advancements, with AI and blockchain enhancing operational efficiency and product quality [3][5]