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从布艺小店到多元集团:景盛集团张盛芳的商业创新之路
Sou Hu Cai Jing·2025-06-09 02:55

Core Insights - Sichuan Jingsheng Group, a well-known private enterprise in Yibin, has diversified its business into various sectors including real estate, building materials, food and beverage, and health products, showcasing an innovative and pioneering spirit under the leadership of Zhang Shengfang [1][6] Group Development - The year 2010 marked a pivotal point for Zhang Shengfang's business strategy as she partnered with Wuliangye to launch the "Zhenlong Tianzi" series of liquor, becoming the national distributor, which opened new growth avenues and solidified the company's position in the liquor market [3] - This collaboration enhanced the brand influence of Jingsheng Group nationwide, laying a strong foundation for long-term development [3] Leadership and Innovation - Zhang Shengfang emphasizes close communication with partners to explore new market opportunities and business models, demonstrating exceptional leadership and market insight [3][5] - The company adopts an innovative mindset, focusing on the development and protection of intellectual property while also valuing historical and cultural heritage [5][6] Achievements and Recognition - Jingsheng Group has grown into a billion-yuan enterprise, recognized as an "Outstanding Private Enterprise" by the Sichuan Provincial Government and ranked among the top ten private enterprises in Yibin [6] - Zhang Shengfang has passed the leadership baton to her children, who continue to exhibit remarkable leadership and innovative spirit, furthering the company's growth and exploration of new opportunities [8]