品牌价格体系失控的情况下，该如何制定最新的控价策略？

Core Viewpoint - In 2025, brands face unprecedented pricing chaos due to the deep integration of e-commerce and physical channels, necessitating the development of new pricing control strategies to maintain brand value and market order [1] Pricing Control Strategies - Intelligent Price Monitoring System: Establish a comprehensive price monitoring network across major e-commerce platforms and emerging channels using big data and manual verification. The system should include dynamic alert mechanisms, hidden violation identification, and cost accounting linkage analysis to quickly respond to abnormal price fluctuations [3] - Channel Hierarchical Governance and Compliance Constraints: Implement tiered management for distributors, bundling bestsellers with slow-moving items to prevent low-price dumping. A credit rating system should be constructed to incentivize compliance through dynamic rewards and penalties, supported by legal measures to combat market price disruption [3] - Intellectual Property Defense: Protect brand rights comprehensively through trademark, copyright, and patent protections. This includes initiating complaints for platform rule violations, leveraging legal deterrents against infringement and false advertising, and joining industry alliances to share violation information and enhance enforcement [6] - Ecological Pricing Control Network: Integrate third-party service providers and other brand resources to create a pricing control service alliance, promoting the establishment of a "Price Self-Discipline Convention" and enhancing industry self-regulation through initiatives like "red and black lists" [6] - Flexible Pricing and Value Empowerment: Adopt non-confrontational management methods to avoid aggressive price suppression. Provide compliant distributors with data support and alternative discount methods, such as member points programs, to enhance product and service value. The focus should be on long-term brand asset development rather than short-term price stability [10] Summary - The approach to brand pricing control in 2025 has shifted from simple suppression to systematic governance, with five essential strategies: intelligent monitoring as a foundation, channel governance as a root, intellectual property as strong support, ecological alliances for collaboration, and flexible empowerment to enhance value [11]