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泰国电动车市场是蓝海还是红海
Zhong Guo Qi Che Bao Wang·2025-06-09 03:41

Core Insights - The International Energy Agency's report recognizes China's leading position in the electric vehicle (EV) market and highlights the significant role of Chinese EV exports in expanding into emerging markets, particularly in Thailand, where Chinese products hold a 75% market share [4][5][8] - Despite the high production capacity of over 500,000 EVs planned in Thailand, the annual registration of EVs is only around 70,000, indicating a potential oversupply issue for Chinese automakers in the Thai market [4][8][9] Industry Overview - Thailand is solidifying its status as a major EV manufacturing hub in Southeast Asia, with production capacity exceeding 500,000 units, largely due to the active investments of Chinese automakers [5][6] - The Thai government has implemented various incentives, including the EV 3.0 policy, which reduces import tariffs by up to 40% to encourage local production and aims for 30% of vehicle production to be electric by 2030 [5][6] Company Developments - Several Chinese automakers, including BYD, Neta, GAC Aion, Changan, and Great Wall, have established manufacturing facilities in Thailand, with planned capacities exceeding 600,000 units [5][6][7] - BYD's factory in Thailand is set to produce 150,000 units, primarily the Dolphin model, while GAC Aion's facility will start with a capacity of 50,000 units, expanding to 100,000 [6][7] - Changan's factory has an initial capacity of 100,000 units, with plans to increase to 200,000, and it will also produce various models including hybrids and fuel vehicles [6][7] Market Challenges - The Thai automotive market is experiencing a decline, with a projected 2024 vehicle sales drop of 26.09% to 572,700 units, and a 20% decrease in production, marking a four-year low [8][9] - The electric vehicle registration in Thailand is expected to decline by 8.1% in 2024, marking the first drop since 2020, despite the strong performance of Chinese brands like BYD [8][9] Future Outlook - Industry experts warn of a potential oversupply crisis in the Thai EV market, with production capacity expected to exceed market demand by over 60% [9][10] - However, there is optimism regarding the long-term potential of the Thai and Southeast Asian markets, with predictions of a 1.5% to 2.5% growth in automotive production and sales in 2024 [9][11] - Chinese automakers are encouraged to deepen localization efforts beyond just establishing factories, focusing on long-term strategies that include product planning and supply chain development [11][12]