Core Insights - The demand for balconies has surpassed that for large living rooms among homebuyers, indicating a shift in residential needs from spatial dimensions to functional versatility [3][4] - There is a significant generational divide in preferences, with older generations prioritizing accessibility features while younger buyers focus on smart home technology [6][12] Group 1: Balcony Preferences - 66% of respondents consider balconies a key purchasing criterion, exceeding the 54% who prioritize large living rooms, reflecting a deeper change in living requirements [3] - The preference for balconies is particularly strong among the "75" generation, with 84.62% valuing them for their practical use in daily life [3][4] - The "00" generation shows a lower demand for balconies at 60%, focusing instead on maintenance costs and usage frequency [4][6] Group 2: Smart Home and Accessibility Features - Only 42% of respondents view smart home systems as a core consideration, while 37% prioritize accessibility features, highlighting a stark generational contrast [6] - The "00" generation shows a 100% preference for smart home technology, while 87.5% of those aged 52 and above prioritize accessibility features [6][8] - This divergence illustrates the differing living challenges faced by various age groups, with younger buyers seeking digital integration and older buyers focusing on safety and convenience [6][8] Group 3: Housing Size and Configuration - The most popular housing size is 120-150 square meters, chosen by 51% of buyers, as it meets the needs of families while allowing for effective space planning [11] - Among the "00" generation, 60% prefer units smaller than 120 square meters for economic reasons, while 62.5% of those aged 52 and above prefer the same size for ease of maintenance [11][12] - The three-bedroom configuration is favored by 65% of buyers, particularly among the "90" and "85" generations, who see it as essential for current and future family needs [12][11] Group 4: Community and Green Space - The "90" generation places a high value on community green spaces, with 90% considering it a core factor in their purchasing decision [7] - There is a notable consensus between the "00" and 52+ age groups regarding the low priority given to children's play areas and community greenery, reflecting changing family structures and lifestyle choices [6][7] - The need for age-friendly facilities is becoming increasingly important as the population ages, with a focus on integrating modern technology into traditional safety features [8][9]
2025深蓝智库 ｜ 购房者心中的好房子：有阳台比大客厅更重要，无障碍与智能化遭遇二选一
Bei Jing Shang Bao·2025-06-09 04:10