2025深蓝智库 ｜ 购房者心中的好房子：好物业超得房率成购房者下单关键

Core Insights - The increasing importance of property management services has emerged as the top factor influencing homebuyers' decisions, surpassing traditional metrics like usable area ratio [1][3][10] - There is a notable generational divide in homebuyer preferences, with younger buyers prioritizing price advantages over usable area, while older generations emphasize space efficiency [1][10] Group 1: Property Management Services - 86% of surveyed homebuyers ranked property management services as the most critical factor in their purchasing decisions, with 100% of buyers aged 75 and above expressing this preference [3][10] - The rising focus on property management is attributed to increasing conflicts between homeowners and property management companies regarding fees, management, and service quality [3][4] - Quality property management is now seen as essential for enhancing living conditions and maintaining property value, marking a shift from merely selling homes to providing comprehensive services [6][7] Group 2: Usable Area Ratio - 85% of homebuyers still consider the usable area ratio a significant factor, with younger buyers more willing to accept lower ratios for lower total prices [10][11] - The average usable area ratio in new projects in Beijing has risen from around 80% to over 90%, with some premium projects achieving ratios of 95% to 100% [10][11] - Recent regulations have set minimum area standards for residential units, which is expected to phase out poorly designed units and improve overall living quality [11]