借道速卖通 中国“黑科技”加速出海

Core Insights - Chinese technology companies are leveraging Alibaba's cross-border e-commerce platform AliExpress to accelerate their international expansion, with Rokid's AR Spatial glasses being a notable example of this trend [1][4]. Group 1: Product Launch and Market Positioning - Rokid has chosen to exclusively launch its consumer-grade AR Spatial glasses on AliExpress, following a significant 600% increase in sales during initial trials on the platform [1]. - The AR Spatial glasses, priced at $648, are positioned as a more affordable alternative to Apple's Vision PRO, offering similar multi-screen experiences at one-sixth the price [2][3]. - Rokid aims to exceed Apple's projected sales of 500,000 units for the Vision PRO, emphasizing the lightweight design and compatibility with the Android ecosystem as key advantages [3]. Group 2: Cross-Border E-commerce Advantages - AliExpress provides efficient logistics solutions, such as the "global 5-day delivery" service, which addresses the logistical challenges faced by smaller brands entering international markets [5]. - The platform's "BigSave" subsidy program is designed to enhance the efficiency of new product launches, replicating successful domestic strategies in overseas markets [5]. - AliExpress is actively promoting Rokid's AR Spatial glasses in high-potential markets like the Middle East through collaborations with local influencers, enhancing brand visibility and consumer engagement [6]. Group 3: Industry Trends and Future Outlook - The rise of cross-border e-commerce is reshaping production and trade models, offering opportunities for small and medium-sized enterprises to enter global markets [5]. - AliExpress aims to support the emergence of global Chinese brands, with plans to help 1,000 new brands achieve over $1 million in sales by 2025 [6].