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农行济南泺源支行营业室:适老服务显担当,初心不改再前行

Core Viewpoint - The article highlights the proactive and compassionate service provided by Agricultural Bank of China (ABC) in assisting elderly customers, particularly in activating social security cards for those who are unable to visit bank branches due to mobility issues [1] Group 1: Customer Service Initiatives - ABC's Jinan Luoyuan branch staff visited a 90-year-old customer, Wang, at her home to assist with the activation of her social security card, demonstrating a commitment to customer-centric service [1] - The branch initiated an "Elderly Service Green Channel" to facilitate home visits for elderly clients, ensuring that their financial needs are met without requiring them to travel [1] - Staff members took extra care in communication, adjusting their speech to accommodate the elderly customer's hearing difficulties, which reflects the bank's dedication to providing tailored services [1] Group 2: Focus on Elderly Customers - The bank has established a "Senior Service Window" and formed a "Senior Service Team" to specifically address the financial needs of elderly clients [1] - Recent measures taken by the branch aim to alleviate the challenges faced by elderly customers in accessing banking services, particularly those related to mobility [1] - The positive feedback from both Wang and her daughter underscores the effectiveness of ABC's initiatives in enhancing customer satisfaction among the elderly demographic [1]