Lexin(US:LX) Zhi Tong Cai Jing·2025-06-09 07:13Group 1 - The core viewpoint of the articles highlights the significant growth in transaction volume and user engagement during the 618 shopping festival, particularly for Lexin's Fenqile Mall, which saw a 145% year-on-year increase in transaction amount and a 122% increase in active users [1][2] - Fenqile Mall's success is attributed to its improved supply chain and independent risk control system, which enhances the shopping experience for young consumers, particularly those born in the 90s and 95s [1][2] - The 618 shopping festival this year is the longest and most substantial for Fenqile Mall, featuring various promotional activities such as "official discounts up to 50%" and "daily coupon packages worth 680 yuan" [1] Group 2 - The first phase of the 618 event saw a record number of products participating, with significant sales growth in quality brands and lower prices driving young consumer enthusiasm [2] - The independent risk control system implemented by Fenqile Mall has improved credit granting and order approval rates, enhancing user experience through real-time risk assessment across various transaction stages [2] - Lexin's Q1 2025 financial report shows a revenue of 3.104 billion yuan and a net profit of 430 million yuan, marking a 113.43% year-on-year increase, with plans to increase the dividend payout ratio from 25% to 30% starting in the second half of 2025 [3]