消费还能 “生钱”？这届商家太会玩，真相竟是……

Core Insights - The article discusses the emerging trend of "consumption appreciation," where consumers can earn rewards and benefits from their purchases, challenging the traditional notion of spending as a loss [2][4][5] Group 1: Consumer Perspective - Consumers are shifting from being seen as "big spenders" to "investors" through reward systems that allow them to earn points, cash back, and even participate in profit-sharing [7] - Some consumers report significant benefits, such as redeeming points for valuable items or cash, while others express frustration over complex point systems that may lead to increased spending [7][9] - The concept of "consumption appreciation" is reshaping consumer behavior, encouraging more engagement with brands and platforms [15] Group 2: Business Perspective - Businesses are leveraging consumption appreciation strategies to boost sales and customer loyalty, with some brands experiencing a threefold increase in sales through promotional activities [9] - However, some businesses face challenges with rising costs associated with these promotional strategies, leading to concerns about profitability [9] - Traditional industries are also adapting to this trend, implementing point redemption systems that enhance customer experience and engagement [11] Group 3: Platform Perspective - Platforms are utilizing data and financial technology to enhance consumer engagement and retention through consumption appreciation models [5][6] - While platforms benefit from increased user retention and revenue, there are complaints from users about the diminishing value of points and perceived deceptive practices [9][15] - The article highlights the need for platforms to balance user incentives with sustainable business practices to avoid backlash [13]