Eastroc Beverage(SH:605499) Jiang Nan Shi Bao·2025-06-09 08:34Core Insights - The article highlights the launch of the "Early Summer Challenge" by Dongpeng Water, in collaboration with Yuedong Circle, aimed at engaging young sports enthusiasts through a comprehensive summer sports event [1][3]. Group 1: Event Overview - The "Early Summer Challenge" features four levels of challenges: 5 kilometers, 10 kilometers, 50 kilometers, and 100 kilometers, catering to participants of varying fitness levels [3]. - The event runs throughout June, from June 1 to June 30, providing ample time for participants to engage [3]. - Attractive rewards for participants include a unique "Early Summer Hydration King" digital badge, certificates, and chances to win prizes such as air fryers, Dongpeng Water product gift boxes, custom basketballs, sports towels, and discount coupons [3]. Group 2: Product Promotion - Dongpeng Water emphasizes its product advantages as a hydration solution during summer sports, helping athletes maintain electrolyte balance and recover quickly [5]. - The product offers a variety of flavors, including refreshing grapefruit, lemon, peach, and sugar-free options, catering to diverse consumer preferences [5]. Group 3: Marketing Strategy - The company employs precise marketing strategies targeting young consumers through film and scene-based promotions, enhancing brand influence [6]. - Strategic product placements in popular TV dramas such as "My Alashan," "The Story of Roses," and "Misty Clouds" effectively integrate the product into engaging narratives [6]. - In variety shows like "Oh My Good Body" and "I Am Playing Basketball in Hengdian," Dongpeng Water appears as a "sports partner," showcasing real-life scenarios of athletes replenishing energy [8]. Group 4: Sports Marketing - Dongpeng Water demonstrates a unique strategic layout in sports marketing, focusing on popular sports like basketball, badminton, and tennis [9]. - The brand has established deep partnerships with top domestic events such as NYBO, BSK, and CHBL, utilizing diverse presentation methods to convey its brand message effectively [9]. - At major sports events, the company sets up professional supply stations to provide timely energy support and engages consumers through interactive experiences at youth cultural gatherings [11]. Group 5: Future Outlook - Dongpeng Water aims to continue deepening its presence in the youth market through innovative marketing strategies and rich interactive experiences [11]. - The brand is focused on building a vibrant and professional image, becoming an essential hydration partner in the sports lives of young consumers [11].