Core Viewpoint - The article discusses the shift in the entertainment industry where production companies are increasingly venturing into talent management, particularly focusing on younger actors, amidst a challenging market environment for traditional talent agencies and production houses [1][5][20]. Group 1: Industry Trends - Production companies like Zhengwu Sunshine are re-entering the talent management space, previously abandoned eight years ago, indicating a strategic pivot in response to market pressures [1][5]. - Major production companies are signing a significant number of young actors, referred to as "00 flowers," to bolster their talent pools and maintain competitive advantages in casting [3][11]. - The decline of traditional casting agencies has prompted production companies to take control of talent management to secure their casting choices and reduce reliance on external agencies [5][7]. Group 2: Financial Pressures - The profitability of production companies is under pressure, with reports indicating a nearly 50% drop in revenue from long-form drama licensing rights, highlighting the need for diversification into talent management [5][11]. - Companies like Chengmeng reported a decrease in revenue from 11.38 billion to 5.91 billion, emphasizing the financial challenges faced by the industry [5][11]. Group 3: Talent Management Strategies - The article notes a trend where production companies are not only signing new talent but also established actors, creating a diverse roster that can appeal to various audience segments [11][12]. - The rise of group dramas has created opportunities for new actors to shine, making it an attractive avenue for production companies to invest in fresh talent [11][20]. - Headlining actors are being targeted by new management companies, indicating a competitive landscape where established names are also being sought after for their marketability [12][14]. Group 4: Platform Influence - Video platforms are playing a crucial role in shaping talent management strategies, with companies leveraging their resources to promote their own signed artists [20][24]. - The article highlights that platforms like Tencent and iQIYI are actively involved in talent management, often prioritizing their own signed artists for key roles in productions [20][24]. - The success of platform-backed artists is being closely monitored, as their performance can significantly impact the platforms' investment decisions in talent [20][24].
说好的影视寒冬，有人却在抢滩经纪业务
3 6 Ke·2025-06-09 09:30