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韧性增长背后的新质生产力密码:悍高集团凭什么成为行业典范?
Bei Jing Shang Bao·2025-06-09 09:52

Core Viewpoint - Han Gao Group stands out in the complex home furnishing industry due to its focus on quality control, original design, and a robust channel system, which collectively enhance market penetration and customer loyalty [1][2]. Group 1: Resilience and Growth - The home furnishing market in 2024 is expected to be challenging, yet Han Gao Group demonstrates resilience by adapting its products, marketing, and services to meet these challenges [2]. - The concept of "resilient growth" is central to Han Gao Group's strategy for 2025, emphasizing the importance of both visible performance and underlying product originality [2][3]. - Han Gao Group has a clear commitment to product quality, holding 1,173 patents as of March 2025, including 18 invention patents and 918 design patents, which underscores its focus on innovation [3]. Group 2: Sales and Market Expansion - As of December 31, 2024, Han Gao Group's domestic distribution network covers all 31 provinces and regions in mainland China, as well as 191 prefecture-level cities, while also actively seeking international distributors [3]. - The company's revenue from basic hardware is projected to grow significantly, with revenues of 4.46 billion, 7.83 billion, and 12.24 billion from 2022 to 2024, reflecting a strong upward trend [4]. Group 3: Intelligent Manufacturing - Han Gao Group is transitioning from traditional manufacturing to intelligent manufacturing, aligning with national policies that promote smart and green manufacturing [5][6]. - The company is developing a new automated manufacturing base, which is expected to enhance production capacity and efficiency, thereby meeting increasing market demands [6]. Group 4: Innovation and System Capability - Han Gao Group's innovation extends across its entire operational system, integrating advanced manufacturing processes with information systems for better visibility and responsiveness [7][8]. - The introduction of a unique cloud business model has allowed Han Gao Group to penetrate lower-tier cities effectively, increasing its market share and revenue from this segment [8][9]. - The company's comprehensive approach to quality control, production, research and development, and after-sales service creates a closed-loop system that enhances overall operational efficiency [9].